Alexis Katigbak, Product Manager in Vancouver, BC, Canada
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Alexis Katigbak

Verified Expert  in Product Management

Product Manager

Location
Vancouver, BC, Canada
Toptal Member Since
April 5, 2019

Alexis在电信等不同行业的软件产品开发和发布方面经验丰富, eCommerce, and B2B SaaS. Experienced in the enterprise, mid-size, and early-stage companies, 亚历克西斯赞同以客户为中心的产品管理理念, multi-disciplinary, and data-informed approach.

Product ManagementJiraB2BArtificial Intelligence (AI)Software as a Service (SaaS)KanbanScrumRobotics Product ManagementeCommerce Product Management

Project Highlights

App Center
制定和执行集成战略，该战略在2018年客户智能峰会上首次亮相.
Enlite
Led the delivery of the Enlite Bra Online campaign, the most successful lululemon eCommerce campaign on launch.
Bulk Extract APIs
批量提取api的推出将性能提高了15倍，并提高了总体可用性, enabling more reliable integrations.

Expertise

B2BCustomer DiscoveryEnterprise SaaSProduct MarketingProduct StrategyScrumSoftware as a Service (SaaS)eCommerce

Work Experience

Lead Product Manager

2020 - PRESENT
CaredUpon
  • Led the zero-to-one product launch of caredupon.ca and grew it from zero visitors per month to several thousand per day, connecting Canadians to senior care options.
  • Led research and development (R&D) efforts, cooperating closely with go-to-market and operations teams.
  • Launched new product concepts across the customer journey for seniors, including tools to personalize options and calculate expected care costs.

Senior Product Manager

2019 - PRESENT
Ibbaka
  • 开发平台路线图和产品开发系统，以解决组织如何将其市场机会与组织能力联系起来的问题.
  • 制定市场策略，促进围绕价格优化和人才优化产品的联合战略信息.
  • Connected all customer touchpoints, from awareness and consideration to ongoing partnerships and advocacy, collaborating with key people in customer success, business development, and user experience design.

Product Manager

2017 - 2019
Vision Critical (now Alida)
  • 在全球行业领先的B2B SaaS公司拥有数据管理和集成产品线的产品策略和执行. The key outcome was the launch of an in-product app center, 这使得可扩展自助服务模型(vs. custom development) in 2% of the time.
  • Created, communicated, executed, 并测量了业界领先的客户智能软件产品sparq的集成策略的结果.
  • 培训和指导初级产品经理建立以客户为中心的决策文化, data-driven prioritization, commitment, and accountability within cross-functional product teams.
  • 通过收集和综合信息来跟踪产品okr，从而提高清晰度和洞察力, provide customer ROI stories, 利益相关者的反馈会影响需要解决的问题和讲述的故事.
  • 继续重新设计Vision Critical的分析和报告产品，确定关键的可用性问题，并制定以VC客户为中心的验证路线图. 关键的结果是通过迭代测试对用户体验进行快速迭代(1/sprint)，并有助于形成api优先开发的文化.

Product Manager/Agile Coach

2017 - 2017
Autoprop
  • Elevated an early-stage product development team to increase revenue, customer satisfaction, 并通过结合产品开发最佳实践在目标细分市场中实现增长.
  • 通过产品开发最佳实践和迭代发现模型提供指导和指导——从确定产品目标开始, crafting, 为即将到来的功能制定产品级测试的优先级路线图.
  • 通过scrum框架为远程团队创建一个持续的客户和开发反馈环境.

Scrum Master

2016 - 2017
lululemon
  • Managed continuous improvement of people, processes, 还有一个20人团队的技术，他们贡献了露露柠檬25%的年收入. 结果包括推出了迄今为止最成功的在线登陆体验, around 20% increase in holiday gift card sales, and 40% increase in team velocity.
  • 通过从用户故事创建到sprint计划的持续沟通，为公司的全球IT和电子商务合作伙伴提供支持, user acceptance testing, training, and release management. Led digital department releases of several successful campaigns, outperforming previous KPIs (Enlite Bra Launch, Holiday Gift Cards, and This is Yoga).
  • Built a team culture of ownership, open communication, and efficiency as measured by improvements to sprint velocity, burndown charts, organizational results, and team engagement.

Technical Project Manager

2014 - 2016
Telus
  • 拥有200万美元以下的高速互联网接入项目的端到端交付, email, 通过为多达20个跨职能的技术和业务团队管理交付活动，来管理电视产品. Results included the launch of two new internet gateways, an increase in successful first pass TV orders from 81% to 85%, and the transition of several teams from the Waterfall to the Scrum model.
  • 通过为产品支持PMO建立敏捷过程，加快了运营增强项目的交付速度, setting standards for process, retrospective, project templates, and delivery methods.
  • Managed execution and risks that affected 1.通过促进客户体验中多个利益相关者之间的沟通，为500万有线客户提供服务, enterprise architecture, investment management, engineering, and product development.

App Center

http://business.financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/vision-critical-announces-new-application-of-machine-learning-in-text-analytics-sentiment-analysis

制定和执行集成战略，该战略在2018年客户智能峰会上首次亮相.

将我们的集成产品从高度定制扩展到可扩展的自助服务模式. These integrations support a variety of use cases, adding value to the opt-in first-party data of the platform.

Enlite

http://www.businessinsider.com/lululemon-earnings-2017-9

Led the delivery of the Enlite Bra Online campaign, the most successful lululemon eCommerce campaign on launch.

支持Enlite文胸在线发布的多学科概念和执行，讲述露露柠檬第一款空白设计运动文胸的故事.

Bulk Extract APIs

http://www.visioncritical.com/blog/sparq-winter-20-further-enables-brands-to-excel-in-customer-trust?hs_preview=aQhvxMvP-24908784050

批量提取api的推出将性能提高了15倍，并提高了总体可用性, enabling more reliable integrations.

我从一开始就领导了一组批量提取api的产品开发计划, 使测试客户能够将Vision Critical数据与他们的记录系统集成.

As a result, performance was improved fifteenfold, 同时，我们通过客户反馈和产品路线图特性支持提高了可用性，解决了技术债务的关键领域.

Analysis Redesign

Rapid iteration on a major redesign, addressing key usability issues in Vision Critical's analysis product.

继续重新设计Vision Critical的分析和报告产品，确定关键的可用性问题，并制定以VC客户为中心的验证路线图. 关键的结果是通过迭代测试对用户体验进行快速迭代(1/sprint)，并有助于形成api优先开发的文化.

Platform Strategy - Talent Management Ecosystem

Platform strategy for a skills management platform, creating adaptive growth opportunities for thousands of enterprise users.

围绕人才管理和项目管理企业生态系统，开发并执行了技能和胜任力管理平台的平台战略. This enabled us to create adaptive, personalized learning experiences, and opportunities for thousands of enterprise users in multiple channels.

Autoprop User Experience

http://ltsa.ca/news/ltsa-announces-acquisition-autoprop-software

使客户能够以更好的方式向客户交付数据汇总报告，从而满足客户的需求.

领导产品设计工作和研究方法，改善Autoprop平台的关键用户工作流程.

Ibbaka Go-to-Market

http://www.ibbaka.com

领导Ibbaka的数字营销策略，使网站的流量翻了一番，营销渠道的转化率提高了三倍.

Built the marketing strategy, roadmap, processes, and systems for Ibbaka's combined go-to-market strategy, including digital marketing presence, partner strategy, customer segmentation, and strategic messaging.
2009 - 2014

Bachelor's Degree in Engineering

University of British Columbia - Vancouver, British Columbia

JANUARY 2018 - PRESENT

Certified Scrum Product Owner (CSPO)

Scrum Alliance

MARCH 2015 - PRESENT

Certified Scrum Master

Scrum Alliance

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